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The website jessicaherthel.com has the following on the site, "Essica Herthel is the co-author of the critically acclaimed childrens picture book about a transgender girl, entitled I Am Jazz." I analyzed that the website also said " The American Library Association recently ranked I Am Jazz." They also stated " Number 3 on its list of the countrys Top 10 Most Challenged Books of 2015. And it is consistently named a Best Seller in Amazons childrens sections. Would have never come to fruition. Because of her efforts, families around the world are learning the true meaning of unconditional love. Know what to say? With an ext." The meta header had Jessica Herthel as the first search term. This keyword was followed by I am Jazz, Jazz Jennings, and Shelagh McNicholas which isn't as important as Jessica Herthel. The other words they used was transgender.